OLD NAVY
COMPETITION WINNER
The competition was in collaboration with an industry lead partner, the challenge was to design an innovative and unique collection for specific consumers within the casual/active market. Built on the heritage of ‘jeans and tee’s’, Old Navy drives a fun sense of positivity and inclusion through its clothing and products.
The sense of adventure inspired my concept for the brief. A couple on a road trip around iconic National Parks in America living ‘The Van Life’. The range’s for both consumers featured unisex garments and accessories which were both practical and functional for the adventure they were on. Sustainability was a big part of the collection due to the changing climate within the fashion industry, with a use of alternative fabrics and a timeless range of garments.
